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If you are wanting to create a page link from within a WordPress custom template file and want it to be flexible and not hard coded while also not having to write out the full url in the a link reference then you could look at using “get_template_directory_uri”.
<a href="<?php get_template_directory_uri(); ?>/design">Design Services</a>
If you where just using
<?php bloginfo('url'); ?>
then this would link back to the homepage/url address of your website, no matter where your WordPress was installed such as in a sub folder or at the root level.
Two good follow up point to read about are: bloginfo() and Referencing Files From a Template from the WordPress Codex.
Codex does highlight to use
<?php get_template_directory_uri(); ?>
then the above which will also return a relative trail though when using echo like this
<?php echo get_template_directory_uri(); ?>
it will return a hard-coded url (to that of the site url).
Do more homework on from Codex: Consider echoing get_template_directory_uri() instead (for the parent template directory) or get_stylesheet_directory_uri() (for the child template directory).
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