Reclaiming Social: Content Strategy for Social Media

Social media is content, too—and it needs the same strategic love (planning and governance!) as the rest of your website

“We want to go viral!” says the chief communications officer. “Can’t help you” used to be our standard answer. But by doing this, we’ve left social media in the hands of marketers and self-appointed “gurus” more concerned with Klout than user needs. It’s about time we reclaimed social media.

A really good, read. Social Media is not a hammer to clout people over the head with 😉

Really enjoy the way the article looks at planning both the content and delivery via Social Media.

Source: Reclaiming Social: Content Strategy for Social Media