SUNSEEKER Motor Inn

Full Brand Development

Sunseeker Motor Inn needed to have its own brand created as they moved away from a hotel accommodation franchise.

The Brand Design Direction

To start the branding we looked at the core values along with how Sunseeker Motor Inn has grown into the business it is today of a reliable and quality accommodation service.

Logo Design

The logo and colour palette was one of the first design assets that were created.

The logo was designed to function in a number of ways, that being clear in both scenarios with and without a background colour.

The logo design was flexible from small size use in stationery right through to large scale use of roadside signage

In-House Accommodation Compendium

As a part of the new branding, I created a lot of internal accommodation information and made sure the opportunity to build on the overall brand experince was at its highest level.

Internal spread of the accommodation compendium for guests also showcasing facilities at Sunseeker Holiday Inn.

Booking System Combined with Website

One of the important outcomes was to integrate the new booking system to focus on generating more direct sales through the website as opposed to other accommodation booking websites. This will help save costs on addition third party fees.

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Design Case Studies

Our clients are diverse, here are some project highlights

Hit the Ground Running

Sunseeker Motor Inn needed to rebrand and coming off the back of a large accommodation franchise they needed to build upon their own great services and break away.

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Launching Airstream

Airstream Australia needed the full brand make over for the Australian caravan market. The end result was bold and beautiful.

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Safe & Caring Environment

Mogo Day Surgery needed a clean and reassuring brand created for their day surgery. The brand created was right on track.

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Making Sales Easier & Faster

Sydney Hang Gliding Centre wanted to improve their website to help improve customer bookings online. The end results was amazing with instant results.

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Direct & Creative Lawyers

Shearer Doyle Law needed a creative yet professional brand created for their law firm. Their new brand reflected there concise and creative service.

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Engage Students Nation Wide

WAKAKIRRI is a national event with around 250 schools and 20,000 children participating every year. It is important to keep the current numbers while trying also to grow the event.

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