Sunseeker Motor Inn needed to have its own brand created as they moved away from a hotel accommodation franchise.
To start the branding we looked at the core values along with how Sunseeker Motor Inn has grown into the business it is today of a reliable and quality accommodation service.
The logo and colour palette was one of the first design assets that were created.
The logo was designed to function in a number of ways, that being clear in both scenarios with and without a background colour.
The logo design was flexible from small size use in stationery right through to large scale use of roadside signage
As a part of the new branding, I created a lot of internal accommodation information and made sure the opportunity to build on the overall brand experience was at its highest level.
The internal spread of the accommodation compendium for guests also showcasing facilities at Sunseeker Holiday Inn.
One of the important outcomes was to integrate the new booking system to focus on generating more direct sales through the website as opposed to other accommodation booking websites. This will help save costs on additional third-party fees.
The overall brand design continued beautifully through the website.
We create great design that makes it easier for people to do business with you. BJ2DESIGN has been successfully helping people grow & promote their business through a range of brand design related services since 2003.
Our clients are diverse, here are some project highlights
Sunseeker Motor Inn needed to rebrand and coming off the back of a large accommodation franchise they needed to build upon their own great services and break away.
Airstream Australia needed the full brand make over for the Australian caravan market. The end result was bold and beautiful.
Mogo Day Surgery needed a clean and reassuring brand created for their day surgery. The brand created was right on track.
Sydney Hang Gliding Centre wanted to improve their website to help improve customer bookings online. The end results was amazing with instant results.
Shearer Doyle Law needed a creative yet professional brand created for their law firm. Their new brand reflected there concise and creative service.
WAKAKIRRI is a national event with around 250 schools and 20,000 children participating every year. It is important to keep the current numbers while trying also to grow the event.