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Having worked with a lot of people to create a small business website, I would have to say there are a lot of benefits to making sure that it is done well.
When a website is done well with some good planning in the early stages then results should come in the form of:
A website for a small business can be seen as a building block to grow and promote what you do in a professional manner online.
With picking a business to design and develop your website it is recommend to view their portfolio of work, ring and talk to the person who would be working with you directly, get to know them. Ask questions on what work they have done before and how it helped the business, in particular small buseinsses.
In this day and age your website needs to be mobile friendly as you already know that people are viewing the internet not just through desktop computees anymore but through a number of devices such as mobiles, tables and even TV screens.
It is also good with a small business website to have a content management system (CMS) integrated with the design. A common open source CMS is WordPress. The most basic aspect of WordPress lets you add and edit images and text on a website.
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Visually communicating effectively with your potential & current customers adds to the good business experience.
BJ2DESIGN combines a wealth of design knowledge with creative business strategies to create result oriented work.