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How Websites can Help Your Business – Website Workshop Batemans Bay
Recently I was invited by the Eurobodalla Shire Council to give a workshop at Batemans Bay on how websites can help your business.
During the talk, attendants were asked if they had any questions or felt they learnt something new at any point to share it below in the comments section (comments are public).
The talk covered the following four areas for websites in regards to helping with the business.
The following is a brief overview of the talk along with helpful links as well as tips mentioned in the website workshop.
A website can do many things such as provide information, answer questions, attract leads, get your message out there, sell directly online, save you or staff time. Once you have a clear set of tasks for the website to perform then the purpose becomes clearer.
The purpose is the foundation of the website and will influence some of the following factors for making a good website for business.
Ideally knowing who your audience is and speaking to them directly will result in visitors to your website. It can be two ways as people will independently search out for your website too.
Below you will find a selection of suggestions and online tools that will help in some way when wanting to improve your website.
If you have any questions about any of these then please ask in the comment below.
Is my website mobile friendly? (website optimisation)
https://search.google.com/test/mobile-friendly
Reduce the size of your photos (website optimisation)
https://tinypng.com
Custom landing pages combined with ads
When directing people to your website via adverts be sure to follow the continuity of that conversion doesn’t just link generically to your website homepage.
Google Trends – shows the popularity of searches over time (SEO)
Google Trends
Add new content to your website (SEO)
Think about you achievable goals and how new content is crafted around your offerings and what your users will be searching for.
Own your Google My Business listing
My Business listing
Content naming conventions (SEO)
Review your image files are correctly named and where possible using keywords, e.g. fix2341.jpg to website-workshop.jpg
Website page URL naming
http://bj2design.com/?p=123/ change to http://bj2design.com/batemans-bay-website-workshop/
Free SERP Checker – check how your keywords rank
https://whatsmyserp.com
Keyword density checker – review competitors websites
https://whatsmyserp.com/keyword-density
Google Analytics – use this to start to track website performance
https://analytics.google.com
Google Search Console – help you measure your site’s Search traffic, performance and identify issues
https://search.google.com/search-console/about
Email signature – link to website in footer area
Eg Custom Cakes for Sale
Page Speed – analyze your website load speed, see what needs optimising.
https://tools.pingdom.com
How much does a website cost – off the shelf to custom built website price ranges
https://hasslefreewebsite.com.au/how-much-does-a-website-cost/
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Visually communicating effectively with your potential & current customers adds to the good business experience.
BJ2DESIGN combines a wealth of design knowledge with creative business strategies to create result oriented work.
Hi Bjarni,
Just testing the message feature.
Did it work?
Hi Sarah, yes, thanks.
In your opinion, in order to capture google analytics through my new website that I’m building, what’s the best widget to download to a WordPress website? I’m building an online store using Woocommerce. I already have google analytics set up for my website.
Thanks,
Janet
Hi Janet, ideally you can just add some code to the header.php file with the Google Analytics tracking code
If you are not familiar with doing this and want to use a plugin, visit the below link and view your options. Look for one that is popular and been updated recently.
https://en-au.wordpress.org/plugins/search/google+analytics/
A little old, but very clear info about whether or not your website needs a privacy policy (Australian): https://ifactory.com.au/news/do-i-need-privacy-policy-my-website-australia
Oops, too quick. Just discovered an updated 2018 edition here: https://ifactory.com.au/news/do-i-need-privacy-policy-my-website-australia-2018-edition
Thans Bec, that made it clear.
Anytime you are gathering any personal details on your website, e.g. like collecting email or credit cards etc or for businesses with gross annual turnover of AU$3 million each financial year, then your would need to look at having a privacy policy.
The name of your site is very important in identifying what you offer and making it easier to find. Do you agree?
Yes it does help, as long as it doesn’t get to long.