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How Websites can Help Your Business – Website Workshop Batemans Bay
Recently I was invited by the Eurobodalla Shire Council to give a workshop at Batemans Bay on how websites can help your business.
During the talk, attendants were asked if they had any questions or felt they learnt something new at any point to share it below in the comments section (comments are public).
The talk covered the following four areas for websites in regards to helping with the business.
The following is a brief overview of the talk along with helpful links as well as tips mentioned in the website workshop.
A website can do many things such as provide information, answer questions, attract leads, get your message out there, sell directly online, save you or staff time. Once you have a clear set of tasks for the website to perform then the purpose becomes clearer.
The purpose is the foundation of the website and will influence some of the following factors for making a good website for business.
Ideally knowing who your audience is and speaking to them directly will result in visitors to your website. It can be two ways as people will independently search out for your website too.
Below you will find a selection of suggestions and online tools that will help in some way when wanting to improve your website.
If you have any questions about any of these then please ask in the comment below.
Is my website mobile friendly? (website optimisation)
Reduce the size of your photos (website optimisation)
Custom landing pages combined with ads
When directing people to your website via adverts be sure to follow the continuity of that conversion doesn’t just link generically to your website homepage.
Google Trends – shows the popularity of searches over time (SEO)
Add new content to your website (SEO)
Think about you achievable goals and how new content is crafted around your offerings and what your users will be searching for.
Own your Google My Business listing
My Business listing
Content naming conventions (SEO)
Review your image files are correctly named and where possible using keywords, e.g. fix2341.jpg to website-workshop.jpg
Website page URL naming
http://bj2design.com/?p=123/ change to http://bj2design.com/batemans-bay-website-workshop/
Free SERP Checker – check how your keywords rank
Keyword density checker – review competitors websites
Google Analytics – use this to start to track website performance
Google Search Console – help you measure your site’s Search traffic, performance and identify issues
Email signature – link to website in footer area
Eg Custom Cakes for Sale
Page Speed – analyze your website load speed, see what needs optimising.
How much does a website cost – off the shelf to custom built website price ranges
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Visually communicating effectively with your potential & current customers adds to the good business experience.
BJ2DESIGN combines a wealth of design knowledge with creative business strategies to create result oriented work.