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When is less website traffic a good thing?
The below Google Analytics comparison report compares the SEO results of the last month dated 11th of April 2015 to that of one year ago. The data is for a website redesign with a new SEO on-page strategy in place.
The things of interest that sticks out is the decrease in traffic to the website, what! yes a decrease in traffic to the website. Okay sirens going off and red flags going up but in this instance this is a good thing when compared to the year befores bounce rate, session duration and pages session. Even though the website is showing less traffic the performance rating statistics are better and tell us that this new less traffic is adding more quality traffic then quantity.
Will detail each of the following section of the Google Analytics report.
Related Article: Canberra Website Design – On-Page SEO Experiment
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