SEO – Search Engine Optimisation

SEO On Page Focus

One of the big benefits of Search Engine Optimisation (SEO) is having your website correctly coded as a way to help generate organic traffic to your website, in simple terms, search engines such as Google etc read your website code (HTML) and place importance on particular words and images on how they are formatted with the use of the HTML.

By using on-page SEO techniques you can see the increase of traffic to a website.

Search Engine Optimisation – correctly  formated HTML code

BJ2DESIGN focuses on code structure based around keywords. Keywords are researched that align with your business audience (target market) as well as taking in current search trends and your competitors keywords. Using modern day coding techniques and web standards a well formatted website will perform better for organic searches then a website with on-page SEO.

SEO on-page formatting considerations:

• Code Structure
• Page Title
• Main Page Headings and Sub-Headings, eg <h1> <h2>
• Body Text
• Photo Names, eg name of jpgs
• Alt Text – Naming of photos (jpgs) in the code
• Link Text and Link Title Text

Using modern day coding techniques and web standards.

Quality content & marketing strategies

Another service provided by BJ2DEISNG is creating quality content strategies which help drive traffic to your website. This is done by combining keyword research specific to your business and creating content that adds value for people viewing or searching for your services/products provided.

Once a content strategy is put in place then combined with a marketing strategy it will be easier to attract your specific audience to your website while trying to maximise engagement and a measurable result driven outcome.

Article showcasing on-page SEO practices